Signature High Value, Low Price® Gym Cements Commitment to Provide Inclusive Fitness Opportunities for All with Financial Support, Free Premium Memberships for CAF Athletes and New Ad Campaign Celebrating Extraordinary Athlete with Physical Disabilities
SAN DIEGO – In culmination of its companywide fundraising efforts for its premier charitable partner, the Challenged Athletes Foundation (CAF), EōS Fitness presented a check for more than $106,000 to the nonprofit organization focused on empowering athletes with physical disabilities by eliminating the barriers to fitness so they can participate in sports and physical activity.
Year-round fundraising efforts are just one part of the company’s commitment to making fitness inclusive and accessible to all. Through its multi-year partnership with CAF, EōS is the title sponsor at CAF’s signature Community Challenge EōS Fitness Tour de Cove and Yoga by the Bay. The company is also providing complimentary Platinum Plus gym memberships for eligible athletes with physical disabilities across the United States.
“This is the second year of our long-term partnership with CAF, and we’re beyond astounded that we’ve raised nearly a quarter of a million dollars through donations and fundraising. The EōS Fitness community of our members, team members and partners have all stepped up to support our initiative to provide fitness opportunities to challenged athletes, and our overarching goal of making fitness inclusive and accessible to everyone,” said Shilpi Sullivan, CMO of EōS Fitness. “And we’re not done. We are continuing to support CAF athletes all year round through fundraising efforts and in-gym donations to make sure athletes with physical disabilities will always have a place to train, get healthy and prepare for competition.”
EōS also introduced a new ad campaign this month celebrating extraordinary athletes living with physical challenges. The campaign features San Diego-based CAF athlete Tara Butcher, a runner, mountain climber and yogi who is a single leg amputee as the result of a 2005 accident. EōS advertisements featuring Tara can be seen nationwide on billboards and in digital media and direct mail.
“CAF has helped me achieve my dreams of becoming a competitive athlete – from running the New York City Marathon to climbing Mt. Kilimanjaro,” said CAF Athlete Ambassador Tara Butcher. “The CAF partnership with EōS Fitness has helped empower athletes like me to dream big and put in the time at the gym to reach our fitness goals. Being featured in the newest EōS ad campaign is another example of breaking down barriers and I hope these ads inspire others to look at fitness and sports through a more inclusive lens.”
For the second year in a row, EōS was the title sponsor of Tour de Cove in San Diego, California, a part of the CAF Community Weekend featuring the 29th Annual San Diego Triathlon Challenge. The Tour de Cove presented by EōS Fitness, which took place on Sunday, Oct. 23, 2022, was a 4.5-hour stationary cyclethon led by EōS Fitness instructors to the sounds of the ‘80s. The fundraising cyclethon featured over 100 stationary bikes on the lawn overlooking Mission Bay at the center of the CAF Community Weekend. Attendees also participated in Yoga by the Bay Presented By EōS Fitness, a 90-minute outdoor yoga session and experience.
“EōS has been an amazing partner over the past two years not only raising funds, but also changing the conversation around accessible fitness,” said Kristine Entwistle, CAF’s Chief Executive Officer. “Athletes with physical disabilities want gyms that welcome them and know how to adapt training, classes and how to stay fit. Our partnership with EōS is changing that and creating a more inclusive world. We are grateful to EōS for supporting challenged athletes inside and outside of the gym.”
With over 100 locations open or on the way nationwide, EōS Fitness provides a space where every athlete can thrive and reach their training and fitness goals with access to amenities like indoor lap pools, MOVEōS Cinemas, turf functional training areas, the latest Group Fitness classes and knowledgeable team members. For more information on EōS Fitness memberships and Challenged Athletes Foundation Grants visit https://www.challengedathletes.org/eos_fitness_grants/.
About EōS Fitness
EōS Fitness, a leader in the fitness industry with its High Value, Low Price (HVLP)® gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 100 locations open or on the way in Arizona, Florida, Nevada, Southern California, Texas and Utah, EōS Fitness is rapidly expanding. Providing serious fitness options, EōS Fitness offers the best equipment, high-energy workout classes, extensive personal training options, and at-home workouts starting at just $9.99 per month. EōS Fitness’ nearly 600 trainers have the knowledge and technical expertise to help members find their personal passion for wellness, develop daily fitness habits, and achieve their goals. Visit Eosfitness.com to learn more.
About Challenged Athletes Foundation
The Challenged Athletes Foundation® (CAF) is a world leader in helping people with physical challenges lead active, healthy lifestyles. CAF believes that participation in physical activity at any level increases self-esteem, encourages independence and enhances quality of life. Since 1994, more than $147 million has been raised and over 40,000 funding requests from people with physical challenges in all 50 states and over 70 countries have been satisfied. Additionally, CAF’s outreach efforts impact another 60,000 individuals each year. Whether it’s a $2,500 grant for a handcycle, helping underwrite a carbon fiber running foot not covered by insurance, or arranging enthusiastic encouragement from a mentor who has triumphed over a similar challenge, CAF’s mission is clear: give opportunities and support to those with the desire to live active, athletic lifestyles. To learn more, visit challengedathletes.org.
