Meet Will Power: The New Face of EōS Fitness

We’ve all been there. You know, those days when getting off the couch feels like climbing a mountain, and you just need that extra push to get moving—a little spark, a boost of motivation or maybe even someone in your corner cheering you on.

Introducing our newest EōS member, Will Power! More than just a symbol of what one can achieve, Will is here to instill inspiration, motivate you to move and remind everyone that obstacles are just opportunities in disguise.

The Story Behind Our New, Blue Sidekick

EōS Fitness’ game-changing sidekick is the result of a year-long exploration into what truly motivates our members. After extensive research, including focus groups and member surveys, the message was clear: the fitness community thrives on persistence, positivity and pride of achievement—qualities captured perfectly by Will Power.

This insight led us to introduce Will Power as more than just a name or a symbol—it’s a mindset. Our members come ready with the drive and determination to overcome the challenges that life throws at them, and EōS welcomes them with a premium fitness experience that is affordable and accessible.

“We confirmed through our research that EōS members are driven achievers who view accomplishment as their motivation and reward. Life isn’t always perfect and can be full of obstacles, but they show up, face challenges head-on and persevere,” said Shilpi Sullivan, chief marketing officer, EōS Fitness.

Who is Will Power: A New Figure in Fitness

The name’s Will…Will Power, with a personality as dynamic as EōS’ premium amenities and the resilience of a true champion. Refusing to back down or give up, Will has a knack for turning “I can’t” into “I will,” stress into strength, hurdles into high-fives and resolutions into real-deal results. Eager to try everything EōS has to offer, even those attempts don’t always stick the landing, Will never misses a gym day and constantly strives to improve—but hey, no guts, no glory, right?

Sculpted of clay and the perfect shade of blue (ok, we might be biased, but can you blame us?), Will Power’s adaptable form proves that fitness isn’t about perfection; it’s about progress.

“We want everyone to smile the moment they see Will and really form a connection,” said Anthony Mitchell, vice president of creative, EōS Fitness. “Every detail—from the name to the color and shape, even the texture—was thoughtfully crafted to ensure Will resonates with as many folks as possible. As one of the few truly original characters in the fitness industry, Will presents a unique opportunity to inspire people on a deeply personal level, and we’re excited to see Will’s story unfold.”

Powered by the Purpose

Will Power is about making people feel genuinely seen and understood—connecting them to a gym that supports their goals and inspires them to work harder, reach higher and explore their full potential. In today’s world, where health and fitness can feel out of reach, Will reminds us that true wellness isn’t a one-size-fits-all formula. It’s as unique as each one of our members. Will’s purpose is to bring some positivity to the gym and help anyone (and we mean anyone) become comfortable with working out.

At EōS, every fitness journey is personal, and Will Power is the perfect companion to empower you through it. Whether you’re stepping onto a treadmill, trying out a new group fitness class or just figuring out where to start, Will is here to help break down the barriers of fear, celebrate the small wins and remind us that every step or stumble deserves a celebration because showing up is the real flex.

You can think of Will as the thread that ties us together. This bond turns individual efforts into collective inspiration. More than just a motivator, Will is meant to unify members of all levels—from those who have never stepped into a gym to others who are training as professional athletes—helping to create a sense of belonging that transforms every individual workout (no matter what or how hard it was) into a shared victory.

Because Everyone Needs a Little Extra Power

EōS is pulling out all the stops for Will Power’s debut, with a nationwide launch across billboards, digital, radio, TV, social media, in-gym installations, and more. From gym swag to motivational moments, Will is set to be everyone’s favorite gym buddy.

In addition to having great taste in gyms, Will’s music preferences are top-tier. Listen to Will’s curated Spotify playlist, packed with heart-pumping tracks, feel-good anthems and a few surprise songs to keep you moving. This collection of Will’s favorite tracks is designed to fuel your workout from start to finish.

Ready to Meet Will Power? Let’s Make it Happen!

We all could use more of a positive force in a world full of obstacles. A spotter to lift us up when we’re feeling weighed down, a cheerleader to remind us of our potential and a gym buddy to keep us moving forward when the going gets tough—someone to help connect us to the gym so showing up doesn’t feel quite as hard. Will’s unstoppable perseverance and relentless drive show us that no obstacle is too big to overcome and no goal too lofty to achieve.

At EōS, we believe fitness is for everyone, and that includes you. Want to reach new personal records, build confidence or simply take the first step toward a healthier you? Let EōS Fitness be the spark to keep you going.

Will Power is already here. Now it’s your turn. Join EōS today and discover what you’re truly capable of. Get started with a free 7-Day Pass on us below.